Buying Google Reviews: The Pros and Cons

Buying Google Reviews: The Pros and Cons

In today’s digital age, online reviews are more important than ever before. Potential customers often turn to Google reviews to research businesses before making a purchase. A positive online reputation can help attract new customers and boost sales, while a negative reputation can have the opposite effect.

Some businesses may be tempted to buy Google reviews in order to improve their online reputation. However, there are both pros and cons to doing so.

Pros of Buying Google Reviews

  • Improved online reputation: As mentioned above, positive online reviews can help attract new customers and boost sales. By buying Google reviews, businesses can quickly and easily improve their online reputation.
  • Increased visibility: Google reviews are often ranked highly in search results. This means that businesses with positive Google reviews are more likely to be seen by potential customers.
  • Increased trust: Customers are more likely to trust businesses with positive reviews. This can lead to more sales and repeat business.

Cons of Buying Google Reviews

  • Illegal: It is illegal to buy or sell fake reviews in the United States. The Federal Trade Commission (FTC) has cracked down on businesses that have bought or sold fake reviews, and violators can face steep fines.
  • Can backfire: If Google discovers that a business has bought fake reviews, the business’s Google My Business listing could be suspended or deleted. This would be a major setback for any business.
  • Damage to reputation: Even if Google does not discover that a business has bought fake reviews, potential customers may still be suspicious if they see a sudden influx of positive reviews. This could damage the business’s reputation in the long run.

Is It Safe to Buy Google Reviews?

There is no guarantee that buying Google reviews is safe. Even if the reviews are initially approved by Google, they could be flagged and removed later. Additionally, there is always the risk that the business that sells the reviews will simply take the money and not deliver any reviews.

If you are considering buying Google reviews, it is important to do your research and only work with a reputable company. You should also be prepared to take some risks.

How to Get Real Google Reviews

If you are not comfortable with the idea of buying Google reviews, there are a few things you can do to get real reviews:

  • Ask your happy customers to leave reviews: This is the most effective way to get real reviews. Simply ask your happy customers to leave a review on Google My Business.
  • Offer an incentive for reviews: You can offer your customers a small incentive to leave a review, such as a discount on their next purchase.
  • Use social media to promote your Google My Business listing: Share your Google My Business listing on social media and encourage your followers to leave reviews.
  • Respond to reviews promptly: When a customer leaves a review, be sure to respond promptly. Thank them for their feedback and address any concerns they may have.

By following these tips, you can get real Google reviews that will help improve your online reputation and boost your business.


Buying Google reviews can be a tempting option for businesses that want to improve their online reputation quickly. However, it is important to weigh the pros and cons carefully before making a decision. There is always the risk that buying Google reviews could backfire and damage your reputation in the long run. If you are considering buying Google reviews, it is important to do your research and only work with a reputable company.

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